Let’s start on a humorous note, like Ambani is destiny’s favorite child and Rahul Gandhi is controversy’s favorite child, similarly Email Marketing is Digital marketing’s favorite child.
Out of all the ways of digital marketing (social media, mobile app marketing etc), Email marketing is the oldest way of reaching out to people, as the first email was sent by Gery Theurek of Digital Equipment Corporation in 1978. So it turned 40 this year!!! Isn’t it amazing to know?
Here are some more fascinating facts about Email Marketing:
- According to Radicati’s 2016 Email statics report, Emails will be used by 3 billion people by 2020, that’s almost half of the world’s population.
- Billions of emails are sent everyday… 205 billion to be more precise! So the reach is phenomenal.
- Facebook is very popular medium but emails have 2 times more reach than this super social network. Lets have an example of email marketing plan used by a popular travel company: “Tripadvisor”. TripAdvisor is the world’s largest travel site, enabling travelers to plan and book the perfect trip. TripAdvisor offers advice from millions of travelers and a wide variety of travel choices and planning features with seamless links to booking tools that check hundreds of websites to find the best hotel prices.
- Tripadvisor uses less of TV ads and most of the advertising is done through digital marketing where a major role is played by Email marketing.
- The subject line is crisp and catchy to persuade user to click on it.
- TripAdvisor’s email content clearly shouts out “that call to action” in a clear, concise and visually appealing way. Users can simply mention the Check in and Check out dates and thereby access best prices and deals during that period.
- The page also gives a simple search option to prompt users to mention what they are looking for (hotels, things to do etc).
- As soon as user clicks on CTA button (View Deal), they are directed to the main website which again has an engaging environment to help user get through what they are looking for.
- Along with the hotel and flight booking option it has reviews option too, so that user can read the reviews about hotel and airlines before booking a place or a flight.
- So and so everything under one mail in a clear, crisp and entertaining manner making it a win win tool. So Email Marketing gives us the power to keep the existing customer and attract new ones. If looking for best Digital Marketing Company and Consultant for your business growth and increasing ROI then contact today SCORICH Services now and get instant custom quote as per your requirements.