Professional Diploma in Digital Strategy and Planning
This course enables you to acquire the key skills needed to manage the digital marketing strategy for your organization, with our Professional Diploma - Digital Strategy & Planning.
The course is delivered in bite-sized learning modules to make it easy for you to learn. Your seamless learning experience is delivered within our stunning learning management system.
You will be equipped with the theory and practical aspect of the application of digital strategy. It will allow you to implement a powerful marketing mix that sustains customer engagement and increases ROI.
Learn how to formulate an effective digital strategy for your business services and products to achieve clear insights about complications of planning, strategic management and reporting.
The Traditional Communications module looks at communications before digital marketing became widespread and how it has evolved over the years and years.
Digital Communications, Channels
The Digital Communications module will taught for digital communications approach to audience engagement.
This specific module will introduce value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Engine Optimization (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.
Beginning with the principles of Marketing Automation for tracking of lead scoring, customer lifecycle management, reducing churn and retargeting.
Budget & Resourcing
The Budget & Resourcing module looks at the important aspects of planning and maintaining a budget in digital marketing strategy.
Big Data & Analytics
The Big Data & Analytics module will provide a comprehensive understanding of Big Data, Advanced Analytics and Artificial Intelligence.
The Digital Leadership module will train about rapid transition from a traditional to a digital strategy and empower you to mentor and lead in digital marketing activities.
Strategy Formulation & Plan
The Strategy Formulation and Plan module will provide a structured conclusion to bring together entire the strands of the Digital Strategy and Planning Program.