Social Media Marketing Certification - Specialist Diploma

Social Media Marketing Certification - Specialist Diploma

Certified Digital Marketing Specialist Program helps in understanding the social media scenario. It will train you about the latest social media strategies and implementations. This program focuses on both, paid and free social media marketing using Facebook, LinkedIn, Twitter and Instagram.

You’ll learn various aspects of social media marketing techniques — including social media strategy, online reputation management, influencer marketing, content marketing, and web analytics.

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Social Research

The Social Research module will provide guidance of key social media concepts and with deep understanding of research tools and techniques required to know about targeted audience, competitors, cultural and current industry trends.

Topics Covered

  • Introduction
  • Audience Research
  • Competitive Research
  • Cultural Research
  • Data Analysis & Strategy

Content Creation

The Content Creation module provides knowledge and essential skills to resource a content management to target audience with competitor analysis.

Topics Covered

  • Content Planning
  • Content Creation
  • Scheduling Content
  • Content Strategy

Content Outreach

Here students will be introduced to the concept of content curation and how to use content effectively to reach over multiple social platforms.

Topics Covered

  • Content Publishing
  • Content Analysis
  • Content Strategy
  • Content Targeting

Facebook

The module will provides with full about how to make effective use of Facebook as marketing platform to build community, relationship and brand promotion.

Topics Covered

  • General Concepts
  • Pages
  • Platform Features
  • Advertising
  • Campaign Execution & Analysis

LinkedIn

The LinkedIn module provides in depth understanding about using LinkedIn to get people in segment.

Topics Covered

  • General Concepts & LinkedIn Context
  • Personal Brand Presence
  • Company Brand Presence
  • Platform Features
  • Advertising
  • Analytics

Instagram and Snapchat

Here learn how to make use of app-based platforms mainly as Instagram and Snapchat, and discover their incredible features in creative and interactive ways.

Topics Covered

  • General Concepts
  • Instagram Features
  • Snapchat Features
  • Account Management
  • Advertising
  • Analytics

YouTube and Social Video

This particular module will lets introduce to concept of social video marketing with complete life cycle for audience development and building sustainable communities for business lead generation.

Topics Covered

  • Introduction
  • Youtube Setup
  • Creative Strategy
  • Audience Development
  • Advertising & Analyzing

Social Customer Service

This will looks at using social media as a customer service channel.

Topics Covered

  • Social Customer Strategy
  • Social Channels
  • Customer Service

Strategy & Planning

With this Strategy & Planning module it becomes very easy to learn about planning, researching, objectives, preparation, execution and learning of a successful social media strategy and ROI.

Topics Covered

  • Social Media Strategy Planning
  • Strategy Research
  • Content Creation
  • Performance Reports
  • Analysis & Optimization