DMI PRO - Certified Digital Marketing Professional (Classroom/Online)

DMI PRO - Certified Digital Marketing Professional (Classroom/Online)

A comprehensive digital marketing course that is designed, taught and validated by the digital industry to make you a successful Certified Digital Marketing Professional.


You get what you need to build a successful career.


Digital Marketing Course Gurgaon


Who should take this digital marketing course?

The aim of the DMI Pro course is to enable you to learn everything you need to know at a foundation level, so you can kick start your digital career. Anyone can apply for the digital marketing professional certification. A background in a related discipline is not required.

Most suited to you if you are:

  • A recent Graduate: with no plans to wait around
  • Career Changer: who is looking for exciting career with excellent growth opportunities
  • Small Business Owners: who may or may not want to stay small
  • Entrepreneurs: who want to be more entrepreneurial
  • Traditional Marketers & Marketing Executives: who want to play a bigger, sharper game
  • Marketing Managers & Senior Mgmt. IT Managers: who want better control on Digital Marketing activities
  • Anyone in Marketing or Business: who wants to show the world what they can do
  • Any Professional: who needs to create and apply a digital marketing strategy for their organization

The only prerequisite is that you have an interest in digital marketing and want to progress your career.

Where will my qualification be recognized?

The Digital Marketing Institute, Ireland is the global certification body for Digital Marketing education. Exclusively designed by practicing Digital Marketing professionals, the DMI PRO carries the greatly desired Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers all over the globe.


And it works. Fact is 95% of our Certified Members are currently employed and 81% were promoted after earning their Certification.

What will you Learn?

Your certification will give you the tools to become a successful digital marketer. After this course program you will able to create a powerful digital marketing strategy all by yourself along with an in-depth understanding of how to strategize and implement effective digital marketing campaigns, that convert Leads to Customers.


Learn Google Ads, social media marketing and SEO, Analytics, mobile marketing and much more.

With a stunning interactive online learning system, you’ll learn in handy bite sized sections, while quizzes and practical exercises bring your learning to life. Start your digital journey with us today.
Program Highlights

Online Course :

  • Program Fee: INR 41,625* 55,500 ( Inclusive of Taxes)
  • Course Validity: 24 weeks
  • Course Delivery: 100% Online
  • Course Certification: By DMI, Ireland; Global Recognition
  • Job Placement: Assistance Available

Classroom Course :

  • Program Fee: INR 67,300* ( Inclusive of Taxes)
  • Course Validity: Classroom 10 weeks + Online Access 24 weeks
  • Course Delivery: Classroom + Online access
  • Course Certification: By DMI, Ireland; Global Recognition
  • Job Placement: Assistance Available
What's Included?
  • Fully Revised for 2020 NEW
  • 130+ Topics
  • Expert led learning
  • 5 Complementary Short Courses
  • Full Course Content Downloadable
  • Bite-sized learning modules
  • Access to 100s of Resources for your career

Course Content

Introduction

What’s it all about? How do you reach customers?
This module takes you through all the basics, helps you explore the buyer journey and stays rooted in practice. The goal is always to keep things clear and actionable.

  • Principles of Digital Marketing
  • Developing Objectives
  • Digital Research
  • Cultural Research
  • Connecting with the Customer

Content Marketing

Digital marketing is fascinating and powerful because it is not only person-orientated, but also data driven – you get to engage with how people think and also see how and what they do. This module is about creating content that is targeted for people, but also about sending the message out into the big wide digital world at the right time and via the right channels.
Best of all, you get the ability to see what works.

  • Creating Marketing Concepts & Strategy
  • Using Content Research to Find Opportunities
  • Developing a Content Marketing Plan
  • Creating and Curating Content
  • Publishing and Distributing Content
  • Metrics and Performance

Social Media Marketing

Your brand needs to make a clear impact through all the right platforms, and you are going to learn how to provide a warm and pleasurable social media experience to your audience. Learn how to grow and engage a community around your offering. Reach further with paid marketing and get deeper insights.

  • Key Social Platforms for Digital Marketing
  • Setting up a Social Media Experience for a Business
  • Growing and Engaging an Audience
  • Creating and Optimising Social Media Campaigns
  • Developing Data-Driven Audience and Campaign Insights

Search Engine Optimization (SEO)

You must make yourself found. Search Engine Optimization is all about getting on that first Google page, staying on top of the list and on top of mind. You will learn the tricks of the trade such as keywords, what kind of content attracts, how to create more engagement and the art of conversion. Stand out against competitors and ensure the best possible ROI

  • SEO Fundamentals
  • Aligning SEO and Business Objectives
  • Keywords and SEO Content Plan
  • Optimise Organic Search Ranking
  • Measuring SEO Performance

Paid Search (PPC) using Google Ads

Pay-Per-Click campaigns using Google Ads, bid auctions, how to squeeze every drop of value out of paid search campaigns, the tracking of successful conversions, Google Analytics and more.

  • Fundamentals of Paid Search
  • Paid Search Campaign Creation with Google Ads
  • Search Campaign Management
  • Paid Search Campaign Measurement

Display & Video Advertising

YouTube. Because we have eyes to see. Learn how to set up, manage, analyze and optimize a You Tube channel worthy of large-scale viewing. Also release the sales power of Google Display Network and more.

  • Fundamentals of Display and Video Advertising
  • Creating and Managing a YouTube Channel
  • Google Display Network and Video Ad Formats
  • Creating Display and Video Campaigns
  • Targeting Display and Video Campaigns
  • Measurement and Optimization

Email Marketing

Are email lists still relevant? Oh yes. An email is post sent to your virtual home address so it’s important - but we need to do it right so that email gets opened and starts your target on a click-through journey of discovery. Also see how it can all be automated for max efficiency, keeping the regulatory stuff in mind.

  • Email Marketing Fundamentals
  • Tools and Strategy
  • Email Design
  • Creating Effective Email Campaigns
  • Testing and Optimizing Email Campaigns
  • Marketing Automation

Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business – goals and solutions stay lined up, nice and clear. Also, let’s get user-centric with best practice UX and go deep with data; activity tracking means insight - and insight is power.

  • Web Design and Website Optimization
  • Publishing a Basic Website
  • Design Principles and Website Copy
  • User-Centered Design and Website Optimization
  • Website Metrics and Developing Insight

Analytics with Google Analytics

This module helps you unleash the great capability of data. Discover what you customer wants, likes, needs and does. Go deep inside their journey so you can perfect their seamless path to purchase and beyond. This is great power in your hands, and we also cover the legal stuff because with that thrilling, addictive power comes responsibility.

  • Web Analytics Fundamentals
  • Creating and Configuring a Google Analytics Account
  • Setting Goals and Google Analytics
  • Monitoring Campaigns with Google Analytics Reports
  • Analyzing and Recording Google Analytics Data

Digital Marketing Strategy

We give you all types of capabilities and tools, but you still need solid objectives, otherwise you are drunk on power, driving a high-performance sports car round and round in circles on your way to the corner shop. That’s it is tied all together with a Strategy module. Have a big and clear vision of where you really want to go, and make it actionable with budget, channel and media plans, Key Performance Indicators and more.

  • Digital Strategy Fundamentals
  • Setting Strategy Objectives and KPIs
  • Digital Strategy Research
  • Developing a Creative Strategy
  • Executing a Digital Marketing Strategy
  • Communicating a Digital Marketing Strategy


DMI Membership benefits:


  • Continuous Professional Development Program: When you gain a Digital Marketing Institute certification, you receive access to an exclusive CPD (Continuous Professional Development) area that extends and enhances your certification by enabling you to participate in activities that will expand your knowledge and skillset.
    Be rewarded for the work you do by collecting your CPD points and showing your industry that you are the most up to date digital marketing expert in your organization.
  • Short courses & Lessons: Never stop learning! DMI continuously adds a library of FREE short courses with over 20+ coming this year to help you with your learning. (courses like: UX Essentials [1hr42m]; Graphic Design Essentials [1hr16m], and more..)
  • Practical tools, designed specifically to make your job easier in addition to the extensive library of resources (eBooks, Case Studies, Toolkits, Presentations, Videos, Webinars, and much more…)
  • Exclusive Interviews and Live Webinars with the industry’s leading digital marketing, digital selling and soft skills professionals.
  • A global network of over 55,000+ professionals, educators, and industry experts you can talk to through the Community Forum
  • ..And much more including Publish Your Own Work!