DMI SPECIALIST - Certified in Search Marketing

Certified Digital Marketing Specialist in
Search Marketing

This professional course guides you through important online marketing topics such as Search Engine Optimization (SEO), Pay Per Click (PPC) and Digital Display Advertising. It gives you clear a perspective for boosting Search Marketing Campaigns using Data Analytics.

Search Engine Marketing Certification course content totally focuses on practical 'how-to' videos, clear demonstrations and toolkit for delivering next-generation smart learning experience. This course content is specially brought to you by the Global Authority in Digital Marketing known for its expertise in Search Marketing. You will become a Certified Digital Marketing Specialist - Search Marketing, after completion of the course.

Best Digital Marketing Training in Gurgaon
What You Need To Know
  • 30 Hours
  • Delivered 100% Online
  • Global Certification
What's Included?
  • 'bite-sized' modules NEW
  • Industry leading Certification
  • Expert led learning
  • Over 40+ walkthrough videos
  • Full Course Content Downloadable
  • Over 40+ topics
  • 2 hour multi-choice exam

Course Content


Learn about basic search attributes for search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.

Display Advertising

The Display Advertising module introduces you to the basic performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.

SEO Setup

The SEO Setup module lets you introduces to primary concepts relating to Search Engine Optimization about how they work, crawling, indexing and the key components of Search Engine Results Pages (SERPs).

Analytics with Google Analytics

The Analytics Setup module enables to measure, monitor and optimize website performance as along with campaigns for success. So moves forward to analytics knowledge to the next growing level.

SEO Content and Workshop

Develop an understanding for technical aspects of on page SEO optimization, enhancing search traffic, and development of broader engagement levels across various digital marketing channels.

This Workshop modules offers a practical workshop on SEO for having technical exposure and in hand experience for conducting comprehensive SEO audit for increasing keywords ranking.

Strategy & Planning

The Strategy & Planning module will train about how to devise an all-encompassing search strategy using the PROPEL strategy model.

Paid Search

It introduces the principal concepts of PPC advertising for set up of Google Ads account, Google Ads interface and understanding the Google Ads hierarchy.